Discover Ashfield promotes the area as a great place to live, work, study, visit, and do business. Key aims include making Ashfield a desirable place to live for residents, an attractive prospect for jobs and investment, and a location of choice for visitors. Find out what Discover Ashfield does, who it works with, and its latest news.

Discover Ashfield was set up in 2017 and includes representation from a wide range of business, community, and public sector bodies, including academies, further education institutions, and business networking group Mansfield and Ashfield 2020. The work done by Discover Ashfield includes raising the profile of the district through positive promotion, creating pride and aspirations in its communities, improving the vibrancy of town centres, encouraging and promoting inward investment, and supporting tourism and the visitor economy in the Ashfield area. Board meetings are held every 6 weeks and the dates and minutes of these can be found here

Community representation on Discover Ashfield is from Citizens Advice Ashfield and Ashfield Voluntary Action, Ashfield District Council, and Nottinghamshire County Council. The board is chaired by a business community representative, with secretarial support provided by Ashfield District Council.

Ashfield Champions lobby locally and nationally to improve the prosperity and success of Ashfield. The Discover Ashfield board focuses its work around four themes:

Succeed in Ashfield logo

Succeed in Ashfield
Supporting local enterprise and learning, promoting inward investment, and attracting new businesses to Ashfield.

Love Where You Live
Celebrating what is great about living and working in Ashfield, sharing information and raising awareness of how to access services, support, and benefits that Ashfield has to offer.

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More to Discover
Promoting Ashfield as a destination for visitors, celebrating the industrial, sporting and cultural heritage of the area.

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Be Healthy, Be Happy
The Ashfield Health & Wellbeing Partnership is working with organisations across Ashfield to reduce health inequalities and help people improve their health and wellbeing.

The Discover Ashfield board has a strong track record of success, including: 

  • Acting as the Towns Deal Board and overseeing other funding in the district
  • Development of the Discover Ashfield branding
  • Annual photography competition to promote Ashfield
  • Hosting Community Awards and sponsorship of business awards
  • The Discover Ashfield Champions programme 

The Chair is required to:

  • Uphold the Seven Principles of Public Life (the Nolan Principles) 
  • Lead the Board in achieving its objectives and maintain an overview of activity. 
  • Champion and support partnership working
  • Ensure that decisions are made by the Board in accordance with good governance principles. 

Ashfield Champions

Discover Ashfield Champions live, work, learn, or do business in the area, and lobby to improve the prosperity and success of Ashfield. The aim of the Champions is to develop pride in our communities, increase vibrancy in our town centres, support tourism and the visitor economy, and help people to improve their health and wellbeing. The Champions meet every few months to share ideas and plans, network with like-minded people and make new friends. Email us if you would like to find out more or come along to one of our events. 

Discover Ashfield celebrates all that is best about living, visiting, learning, working, and doing business in Ashfield.

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